# Privacy Policy – Balance Golf
Last updated: 2026-03-18
This Privacy Policy explains how Balance Golf AB (“Balance Golf”, “we”, “us”) processes personal data in connection with our mobile application, digital services, platforms and website (“Services”).
This policy includes specific information required for our mobile application in accordance with Google Play requirements, as well as general information about our data processing under GDPR.
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## 1. Data Controller
Balance Golf AB (Org.nr 556802-2098)
Klubbvägen 20, 421 46 Västra Frölunda, Sweden
Email: support@balancegolf.com
Phone: +46 31-255600
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## 2. Data We Collect
We collect the following categories of personal data depending on how the Services are used:
### Account Information
- Name
- Email address
### Profile Information (optional)
- Handicap (HCP)
- Training preferences (e.g. desired training time)
- Golf club affiliation
- Profile image
- Language
### User Content
- Bookings and training sessions
- Messages between users and coaches
- Content shared in chat or training (text, images, videos)
### Training and Service Data
- Training activities, goals and development plans
- Communication between coaches and players
### Technical Data
- IP address (stored in server logs)
- Device identifier (used for push notifications)
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## 3. Health Data & Fitness Data
Balance Golf provides golf training and coaching services.
Balance Golf is a golf training and coaching application. In connection with providing these services, we may collect and process the following health and fitness related data:
- Training activities, goals, and development plans
- Performance tracking and progress data
- Training feedback and session results
- Notes about physical limitations voluntarily provided by the user (e.g. injuries affecting golf performance)
This data is used solely to provide and improve the golf training and coaching services within the app. It is not used for medical purposes, diagnosis, or treatment.
We do not collect biometric data, medical records, or data from health-monitoring devices.
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## 4. How We Use Data
We process personal data to:
- Provide and operate the Services
- Manage bookings and training sessions
- Enable communication between users and coaches
- Send push notifications
- Provide support
- Improve and develop the Services
- Maintain security and prevent misuse
Processing is based on contract, legal obligation, legitimate interest or consent, depending on the context.
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## 5. Roles under GDPR
Balance Golf may act as:
- **Data Controller**, when we process personal data for our own purposes (e.g. account management, support, service improvement)
- **Data Processor**, when we process personal data on behalf of our customers in accordance with their instructions
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## 6. Data Sharing
We do not sell personal data.
We share personal data only with trusted service providers necessary to operate the Services, including:
- Google Cloud Platform (hosting, backend, database)
- HubSpot (website and communication tools)
- Brevo, Stripe, Fortnox, Gmail (where applicable for business operations)
Data may also be disclosed if required by law.
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## 7. International Transfers
Where personal data is transferred outside the EU/EEA, Standard Contractual Clauses (SCC) or equivalent safeguards are applied.
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## 8. Data Storage and Security
Data is stored securely using cloud infrastructure, including Google Cloud Platform (Cloud Run and Managed SQL).
We implement appropriate technical and organisational measures such as:
- Access controls
- Encryption
- Logging and monitoring
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## 9. Data Retention
Personal data is retained only as long as necessary to:
- Provide the Services
- Fulfil legal obligations
- Resolve disputes
Data is deleted or anonymised when no longer needed.
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## 10. Children
The Services are not specifically directed to children under 13.
We do not knowingly collect personal data from children without appropriate consent.
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## 11. Your Rights
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing
- Withdraw consent where applicable
If Balance Golf acts as Data Processor, requests should be directed to the relevant Data Controller.
Contact: support@balancegolf.com
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## 12. Website Tracking
Our website uses tracking technologies provided by HubSpot for analytics and marketing purposes.
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## 13. Data Processing Agreement (DPA)
When Balance Golf acts as a Data Processor, the following applies:
### Purpose
We process personal data only to provide, maintain and support the Services.
### Categories of Data
Identity data, training data, uploaded media, and communications.
### Security Measures
We apply encryption, access controls, logging and continuous security updates.
### Sub-processors
We may engage approved sub-processors. Customers will be informed of significant changes.
### Data Subject Rights
The Customer is responsible for handling requests. Balance Golf will assist when required.
### Termination
Upon termination, personal data is deleted or returned according to the Customer’s instructions.
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## 14. Contact
Balance Golf AB
Email: support@balancegolf.com
Phone: +46 31-255600