By
Gothenburg, 2026-04-14
PRESS RELEASE
Today Balance Golf launches Player Hub, a new digital platform designed to help golfers develop over time. With a focus on continuity, personalization and close dialogue between player and coach, Player Hub sets a new standard for modern golf training. By bringing the entire golf journey into one single app, it creates a clear structure that strengthens both motivation and results.
– Many golfers recognise the challenge of remembering what to work on after a lesson. With Player Hub, it becomes easy to keep training the right things, track your development and stay in direct dialogue with your coach, says Ulf Eliasson, CEO of Balance Golf.
Player Hub serves as the player’s personal development platform, making it possible to:
- Track development over time
- Access personalized training plans
- Gain insights from training and progression
- Communicate directly with your coach
- Work with goals, drills and challenges
Player Hub is part of the Balance Golf ecosystem alongside Coach Hub – the coach’s tool for planning, analysis and follow-up. Together, they create a connected journey for the golfer’s development, where individual lessons become part of a long-term process.
– For clubs and coaches, this is about creating continuity in training. With Player Hub, the coach gets better follow-up and a stronger relationship with the player, while the club can offer a more modern and engaging training experience, concludes Ulf Eliasson, CEO of Balance Golf.
Player Hub is free and available for download on the App Store and Google Play.
About Balance Golf
Balance Golf develops the future of golf development by combining a personalized methodology with digital tools. Based on the principle “Your body is your swing”, the golf swing is adapted to each player’s physical conditions, creating a more sustainable and effective path to development.
Through the Coach Hub and Player Hub platforms, coaches, players and clubs are brought together in a connected ecosystem where training, follow-up and communication are fully integrated. The goal is to make golf development more structured, personalised and continuous – both on and off the lesson.
For more information, please contact:
Ulf Eliasson
CEO
+46 733 411 813
ulf@balancegolf.se
