By
Gothenburg, 2025-02-21
PRESS RELEASE
Golfstore, one of Europe’s leading retail chains for golf equipment, and Balance Golf, a golf tech innovator with a world-unique algorithm for personalized swing optimization, have entered into a strategic partnership. The collaboration aims to create better conditions for golf coaches to work more efficiently and with higher quality by integrating modern technology, education, and support into their daily operations.
Through this partnership, Golfstore-affiliated coaches and members will gain access to Balance Golf’s digital suite, BG Coach Hub, along with educational resources via a growing global coaching network. By combining Golfstore’s extensive network of golf shops with Balance Golf’s expertise in data-driven and personalized golf training, the partnership establishes a strong platform to enhance the training experience for both coaches and golfers.
"We see this partnership as a fantastic opportunity to support our Golfstore Pros in their work. With Balance Golf’s innovative system, we create a better daily experience for coaches and, ultimately, a more enjoyable and sustainable golf experience for players," says Johan Thellmark, CEO of Golfstore.
"Every individual is unique—so we need to adapt the golf swing to each person’s physical conditions. This way, golfers can play for life while truly enjoying the game. We have the tools to make that happen, and with Golfstore’s strong position and network, we can reach more coaches and golfers who want to develop in a sustainable and long-term way," says Ulf Eliasson, CEO of Balance Golf.
About Golfstore
Golfstore is one of Europe’s largest retail chains for golf equipment, with approximately 300 affiliated stores and 700 coaches. The company offers a wide range of golf products, professional custom fitting, and high-quality training opportunities.
About Balance Golf
Balance Golf was founded with the goal of revolutionizing golf training through personalized movement optimization. With a world-unique digital algorithm that focuses on each player’s specific conditions and needs, Balance Golf aims to enhance both performance and enjoyment for golfers of all levels.
For more information, please contact:
Johan Thellmark
CEO
+46 40 42 95 19
johan@golfstore.se
Ulf Eliasson
CEO
+46 733 411 813
ulf@balancegolf.se
